![]() His last hit came in 2017 (“It’s a Vibe”), and 2020’s So Help Me God!, despite features with everyone from Kanye West to Lil Uzi Vert, produced the lowest sales of his career. Now in his 40s, posting more on Instagram about his family than the club, 2 Chainz is at a creative and commercial crossroads. A brisk 12 songs, it plays more like a mixtape of throwaways, a collection of forgettable, though occasionally great, bangers with of-the-moment features and total disregard for cohesion or risk. Dope Don’t Sell Itself, his seventh studio album, is the first one that feels predictable. For the past decade, he’s kept us on our toes.įast forward to 2022, and 2 Chainz is now playing catch up. Over the next five years, 2 Chainz morphed into an album artist, releasing concept projects anchored by unconventional production and careful art direction, a process that peaked with 2017’s Pretty Girls Love Trap Music. Yet beyond the ridiculous one-liners and big-name collaborations, he revealed himself to be a rapper with a savvy artistic vision that extended far beyond 15 seconds of fame. Story, which established him as a certified, bankable star. ![]() After resuscitating a flagging career through an omnipresent campaign of high-profile, show-stealing features, 2 Chainz completed his reinvention with Based on a T.R.U. Ten years ago, a 34-year-old rapper formerly known as Tity Boi released his long-awaited debut album.
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